How does PageRank affect your search marketing campaign?

September 20, 2011 - Digital State Marketing

Google’s PageRank tool is an extremely controversial subject. As no one essentially knows how Google works, search marketing companies spend a lot of time deciphering how Google’s algorithms function. A better understanding of Google’s criteria allows them to achieve higher rankings on Google. There is one area that is near to an agreement amongst search marketers and that is Google’s PageRank. PageRank is primarily determined by how many other websites are linking to your website. Google classes a link to your site as a recommendation, like a vote of confidence. But it is not as easy as it sounds, not all inbound links to your website are of equal weight. Websites with a higher PageRank (more recommendations) that link to your website add more value to your site than those with a lower PageRank (less recommendations). A website with a PageRank of 4 or higher is worth more to your PageRank than a website with a PageRank of 3 or less. However, a natural link curve consisting of a variety of link strength’s will create a more organic link portfolio.

Website’s with a high PageRank are usually those with more authority and popularity, for example, Facebook has a Page Rank of 10, therefore a link from Facebook would do wonders for your website if done within a natural search marketing campaign. If you receive a link from a website that has 0 PageRank, it will not pass any PageRank on to your site. At Digital State Marketing we pride ourselves on offering link building services that are completely natural. All of our digital marketing packages provide effective link building solutions, to help get your PageRank up and running, which is an essential part of an online marketing campaign.

So, how do you check out your PageRank? If you download a Google Toolbar, the PageRank tool is completely free and allows you to keep up to date with the PageRank of your site and any other site that you go on. PageRank isn’t automatically turned on when you install a Google toolbar, so you will have to turn it on yourself.