How to choose a blog name

September 21, 2011 - Digital State Marketing

Four simple instructions on how to choose your blog name

 

There are four simple rules to follow when choosing a blog name:

  1. The title must describe your blog. It is most probable that many people will see a link to your blog before having the chance to actually read it (in search engines like Google, for example). It is without a doubt true that, if just by looking at the name they can figure what the blog is about, they will be more likely to visit it.
  2. The name must stand out. There are a lot of blogs out there, especially since the huge boost popularity in2008 and early 2009. This means that you’re likely to have a lot of competition with similar blogs and so yours must stand out of the crowd.
  3. It must be easy to remember. Suppose your blog talks about cycling, fitness and health advice in general. Naming it “The Cycling, Fitness and General Health Advice Blog” would offer quite an exhaustive description of the blog, but it would also be very easy to remember and so you can find it easily when coming back to it. Also, an easy name means that readers will remember the name and hopefully tell others about it.
  4. It must be equal to the domain name. People often ignore this rule, probably because finding a suitable domain that has not been registered yet is a difficult task. Still if your domain name does not match the blog name you will probably lose some readers along the way. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.

For more information contact the ethical Digital State Marketing.