Moorgate – SEO

August 15, 2011 - Digital State Marketing

Citydoc

Moorgate MD are a series of private health clinics situated in Harley Street and other locations in London specialising in travel clinics and same day GP appointments. They are well known, respected and a strategic partner of Superdrug. We partnered with Moorgate in January 2009, initially focusing upon four terms which has now flourished into a twenty-eight search term campaign. By increasing the amount of search terms, we are able to target not only just generic phrases but also long-tail search phrases which are specifically designed to reach those precise searches. Our campaign with Moorgate MD has been extremely successful with all twenty-eight search terms visible within the front page of the search engine results page.

  • Services that DSM provide for Moorgate MD
  • Basic blog/directory link building
  • Premium link building
  • Advanced monthly report that includes site traffic data and analytics
  • Pages of authored content that are key word rich and user friendly

Based upon SEO Package 2 – £1000 – £1999 per month

Our SEO campaign with Moorgate MD

All of the search terms in the Moorgate MD campaign have been successful, with the search phrases ‘std test london’, ‘hiv test london’ and ‘std tests london’ proving to be overly successful maintaining number one positions on a monthly basis.

Sep-10 Dec-10 Mar-11
hiv test london 1 1 1
moorgate medical 1 1 1
std tests london 1 1 1

Maintaining consistent traffic onto your website is essential which is what we have effectively done with Moorgate’s campaign. Consistency in traffic is solely dependent upon rankings which are equally consistent. Below, the graph and table illustrate the consistent traffic to the website through a PPC campaign and SEO campaign.

Mar-10 Jun-10 Sep-10 Dec-10 Mar-11
Search Engines (PPC) 12,505 2,826 11,679 8,956 11,066
Search Engines (Organic) 3,195 7,411 3,296 2,394 2,971

Mooregate TrafficThe X axis shows the months with the Y axis showing the amount of traffic on the website.

If you are looking to start a consistent organic search campaign, call us now on 01229 484290 to speak to one of our Account Managers.