The power of social media in your search marketing campaign

July 21, 2014 - Digital State Marketing

The World Cup has been on everyone’s minds – even if you dislike football you probably have a rough idea of what is going on in Brazil! Brands are jumping on the world cup action to promote themselves via social media. A search marketing company investigates how companies can boost their profile by engaging with audiences on social media sites and making clever uses of trending terms such as #worldcup on Twitter.

Traditional forms of search marketing now have to overlap with more modern methods such as social media and any search marketing company will have to evolve to accommodate this. Anyone who states that social media is irrelevant for a business or a brand clearly has not done their research. BtoB Magazine rated social media as the second-most important factor (64%) in search, only behind strong content at 82%. Although social media can be time consuming and changes at a quick pace if you can engage with it correctly it will be worth it.

A recent example involving the world cup was when Luis Suarez bit an Italian player on the shoulder. Within the first hour of the incident happening the incident was mentioned 339,269 on Twitter and many brands jumped on the opportunity to discuss a trending item. Trident Gum tweeted “Chew Trident. Not soccer players. #ITAvsURU” and Snickers tweeted “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS”. The success of these tweets can be seen when you look at the number of retweets and favourites they received. The Snickers tweet was retweeted 46,034 times at the time of writing and had been favourited 20,323 times. This shows the potential reach that a clever tweet can have. Although you may think it is impossible for a small brand to reach these levels if a tweet goes viral then there is no way of knowing how many people will see it.

Social media is also one of the best ways to get your content seen. You might have created a fantastic piece of content that is well written and authoritative but without social media how do people know it’s there? If you use social media you can direct people to the new content and make it a talking point that hopefully gets retweeted and creates a buzz amongst your audience.

Clearly social media is a powerful force to your search marketing campaign if it is used correctly. If you want to use social media but don’t have the time to implement it properly then contact the Digital State Marketing. As a leading search marketing company they can help with your wider seo campaign or specialise in a certain area such as your social media.