Search Engine Rankings Influenced By Twitter?

September 20, 2011 - Digital State Marketing

Are There Any Other Possible SEO Advantages with Twitter?

Search Engine Optimisation is not, and never has been about one parameter alone. Optimising a site is about the creation and promotion of good quality content that can be viewed, quite rightly as a valuable resource to the web or blogosphere (a collective term, as defined by Wikipedia as “encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community”).

Definitions:

“Creating” is “onsite SEO”
“Promoting” is “offsite SEO”

When your website is submitted to a directory you promote it – ie. that you are engaging in offsite SEO. Every time a link to your website is created on the web, a doorway to your website is opened and traffic can flow through this doorway. No follow codes mean nothing to human surfers in real terms – this is just a piece of code that the Google algorithm, quite rightly detects and that prevents sites haemorrhaging page rank away from their core pages so as to still achieve search engine rankings in line with the all in anchor profiles. If human surfers see a doorway to your site, they will follow it and if what they find is interesting and holds their attention, they will spend time on your site.

When visitors hit a page of your website, and do not immediately “bounce” from it, then other factors are influenced. Google and other search engines want to return good quality information to their users and metrics, such as pages visited and bounce rate, crawl depth etc are important.

These metrics are important for search engines and whilst Google’s official line is that this will not influence rankings, we have to ask why they would seem to devour this data from people’s Google Analytics and why it would interest them.

Twitter is a social media phenomenon, although this has to be clarified, by stating that many people stop using it after a few months, Twitter is designed to engage people in a community and in relationships. It does, in our view, as with many social media platforms have value and should not be ignored. If hits to your website can be secured through this media, apart from the obvious branding implications, they should not be discounted as traffic is traffic. Does the no follow attribute impact link strength density – no, it may not – but is it a useful medium to demonstrate to Google what it wants to see, ie. becoming an authority in your niche – yes it may.