With the end of the financial year fast approaching it is likely that you and your business will be reviewing your marketing strategy for the past year and looking at what has worked and what hasn’t. With the online world becoming more and more competitive, many companies are turning to search marketing companies and are incorporating SEO into their yearly budget in order for them to compete for the top spots within the SERPS (search engine results pages). After all, if you are not appearing within the SERPS then this will only benefit your competitors who will then receive the organic traffic for your search terms.
If you want to boost your company’s online presence this financial year then ensure you incorporate search marketing into your budget. As well as allowing you to compete effectively for the organic traffic, appearing highly in the SERPS gives the perception of an established and reputable business. People are more inclined to purchase products or services from a business that they believe is trustworthy and so appearing highly in the organic search results leads to significantly higher conversions.
However, the high rankings are difficult to attain and the results are not instant but search marketing is able to provide long term results compared to the use of Pay-Per-Click (PPC) campaigns. PPC campaigns can quickly devour your marketing budget without producing a ROI. Search engine optimisation is an affordable solution that, when executed professionally, can deliver an increase in traffic and ultimately increase conversions.
If you have reviewed your marketing strategy and you see room for improvement with regards to your online presence then ensure you factor SEO into your budget. Here at the Digital State Marketing we offer cost effective solutions for all business, both small and corporate. If you want to maximise the visibility and profitability of your site this year then contact DSM for a no obligation chat on how we can help you and your business online.