Search Marketing Company: Searching on Glass (Part One)

June 7, 2013 - Digital State Marketing

At Digital State Marketing, we have been following the Google Glass phenomenon closely. As a search marketing company, we naturally have an avid interest in Google as a search engine, as well as its exterior projects, such as the new high-tech spectacles. We have been especially interested to learn more about how search works on Google Glass.

The controversial glasses are currently in their first edition, also known as the “Explorers” edition following the competition to become a Glass Explorer. This edition has seven voice commands. Whilst some are generic such as “take a photo,” “send a message to,” “record a video,” “make a call to” and “start a Hangout with.” There are also search-related terms, such as “google…” and “get directions to….”

Obviously with Glass, there is no keyboard. Searching, or Googling as the firm has chosen to call search on the new gadget, is purely voice-activated. To conduct a search, you must therefore begin with “google.” Whilst most people see voice activation as futuristic and beyond its time, others may be put off by the feature as they may see it as a nuisance if the technology does not “hear” you. However, Google’s voice recognition capabilities have been deemed as being pretty good by Explorers.

It is important to note that the hardware is not designed for long-form content. Glass product director Steve Lee has previously talked about what type of content is suitable for the gadget at Google’s I/O conference last week:

“It’s not intended to watch a full-length movie or read a book; it’s designed around what we call micro-interactions. It’s designed for fast and brief experiences.”

Whilst search is a key feature of the futuristic glasses, they are not designed to be able to deal with certain types of searches. Rather than displaying traditional search results, Glass displays information on cards with one result being displayed on one card. We will not be discussing individual search queries in this particular article however, in general many Glass Explorers have deemed them as being useful as a quick source of information. The glasses do not have a web browser and so they are purely designed to find information rather than web pages themselves.

For a more in-depth look at search and possible search marketing capabilities on Google Glass, make sure you regularly check the knowledge section of our website. If you would like to learn more about how to engineer a successful search marketing campaign, contact our experienced team for a no obligation chat.

Click here for part two of this article