Search Marketing: Google’s Privacy Parameters

June 1, 2012 - Digital State Marketing

Google has recently begun to make privacy provisions for its members who are currently ‘signed in’. This has had a significant impact on the way in which business owners and their search engine optimisation companies are able to analyse a potential audience. Here at Digital State Marketing, as with any other SEO company we are keen to learn and understand the changes that Google make and the challenges they pose to the search marketing world. This is paramount in enabling us to provide a top quality service; the more we understand of the world’s leading search engine the better the relationship we can form and the better the campaign we can lead.

As a result of this change Google has been heavily criticised. In some instances the monopoly has been accused of manipulating their position of power. This is an interesting observation considering that Google is estimated to control nearly half of worldwide ad placements on the web. Although this is no ‘Panda’ or ‘Penguin’ in terms of the threat posed to over optimised websites, search marketing groups can question whether is it more detrimental to SEO companies striving to operate ‘white hat’ techniques. Is Google justified in holding back this analytical data?

Ultimately search marketing companies are simply striving to evaluate this data that Google collates, to formulate predictions and hypotheses, based on online marketing and sales to thus improve client’s revenue. Is Google unnecessarily preventing SEO practitioners from doing their job?

Google claims that the intention behind withholding this information is to provide their Google account holders with ‘a more secure and private search experience’. Is this what users/ account holders really want? In today’s society very little is truly private look at social networking, in many instances internet users are going out of their way to make more information publicly available. In fact users tend to like Google and other search engines ability to predict where they are going to make for speedier, hassle free browsing.

Here at the Digital State Marketing we operate on a ‘white hat’ policy ensuring that our optimisation techniques prove effective. For more information please see our website.