There’s no denying Google have the largest share of online users with an average of 5.9 billion searches every single day in 2013 (source). With a large increase year on year of it’s searches since it’s launch back in 1998, Google have also learned how to earn substantial amounts of money through advertising on their platform – one method being through the use of AdWords.
AdWords first came on the scene in 2000 and as with all technology, improvements over the years have resulted in a fantastic program. It’s staggering to note that Google made $33.3 billion in 2012, of which 70% of this revenue came from AdWords (source) Google’s ability to match advertisers with consumers is a skill which is unprecedented. After all, if advertisers get what they want from an advertising medium, they’re likely to spend more. Similarily, if consumers like what they see, they’ll keep coming back. Having this happy and synchronised relationship is why Google simply ‘works’.
It’s clear to see why Google are keen to invest time and resources in AdWords, and you should too. Staying on top of the game is absolutely paramount. Yet this might not be as easy as it sounds. This is where employing the services of a Google Partner Manchester will almost certainly help.
Sure, it’s relatively easy to set up an AdWords account and a few campaigns here and there. However, ensuring these campaigns are as optimised as they could be can be tricky. After all, Google quite happily give away free £75 vouchers when first setting up an account, why? because they feel this £75 will be wasted due to a lack of knowledge of their program. The optimisation of an account is something which needs to be constantly monitored due to various reasons.
To begin, there’s the data itself within your account. For example, are your ads targeting ideal landing pages, do they read well, do they entice consumers to click. Are your keywords relevant and finding you the right kind of traffic. Are your campaigns split in a way that helps budgeting. Various setting types, location targeting, sitelinks, auto-targets, remarketing, placements, device segmentation…. all terms and options available within AdWords. When first starting a campaign, it’s unlikely you’ll fully appreciate what these all mean, never mind how to use them to your best advantage.
By enlisting the services of a Google Partner Manchester, you can be assured the knowledge and expertise, combined with much valued experience all helps ensure your AdWords account is performing at it’s upmost potential. Here at Digital State Marketing, we also invest time and resources in monthly training days to ensure our PPC team members learn and take on board any new releases Google may have made. This is very important as with the amount of money Google make on AdWords, it’s clear why they would want to be constantly improving their services, which in turn means new releases, new products, new methods – all which require learning prior to use.
To learn how we, as an official Google Partner Manchester, could help you with your PPC campaigns, contact us today.