SEO Company Best Practice: How to increase domain authority with white hat techniques

June 16, 2014 - Digital State Marketing

Domain authority is important to all online businesses because a higher domain authority means you will rank higher than your competitions in Google’s search engine results. However, you need to increase your page domain authority using legitimate methods rather than cheating using black hat techniques which may result in a Google penalty. You could utilise the skills of an SEO company to help increase your sites domain authority but what methods might they use to do this and how can you help increase it too?

If you have good quality content on your site then people will firstly read it and secondly they will create links. If you get high quality links from other sites with high page rank and high domain authority then this will positively impact on your domain authority over time. Content can take time and effort to create so an SEO company can write site content for you ensuring it is high quality but with necessary keywords included.

It is important to keep an eye on your domain authority over a period of time. By doing this you will be able to see what does and doesn’t work for your site and as a result you will be able to do more of the things that lead to success.

If you are confident and competent writing blog posts then an easy way of gaining more links is to write a guest blog for a high ranking site. Ensure that this contains a link back to your site and not only will it create links but it will hopefully increase your sites readership and visibility.

The size of your website is also relevant to domain authority. The greater the number of pages the more chance of links and the more chance that search engine spiders will return to the site and index the pages. Fresh content of a well written nature will add to website size in addition to generating links.

Utilise social media as these are now some of the best platforms for increasing site and brand visibility and attracting new customers. Social media is vital to any search marketing campaign although it is often overlooked and not necessarily give the attention it deserves. An SEO company can manage your social media platforms either on their own or as part of a wider SEO campaign.

If you would like to increase your domain authority using legitimate white hat techniques then it may be best to speak to the experts and see how they could help. The Digital State Marketing are SEO industry professionals with the prestige of being Google Partners. If you would like advice on your search marketing campaign then do not hesitate to get in touch today.