Why turn to a search marketing company in a recession?

May 8, 2013 - Digital State Marketing

It is no secret that our country is currently in tough times monetarily, narrowly missing returning to recession. It seems that when we appear to be pulling ourselves out, we suddenly hear in the media that we are actually sliding straight back into another economic crisis. Such dips in the economy often lead to many companies slashing marketing budgets and strategies however this may not be the best move. Here at Digital State Marketing we are going to explain why it will be beneficial to allocate budget to a trusted and reputable search marketing company.

In our current economic climate, it is only natural to expect lower levels of traffic online. It is not uncommon for marketing managers to therefore allocate less budget as the view is “why would you pay the same in marketing when the market has actually shrunk?” However, we disagree. With many of your competitors taking the same view, this is the ideal time to commission a search marketing company to devise an effective search marketing campaign to help you gain market share.

Search marketing can be classed as a ‘pull’ marketing strategy. That is, this type of marketing strategy targets potential customers that are already actively seeking for your product or service despite the dip in the economy. Therefore whether you choose to start a pay per click (PPC) campaign or to target the organic traffic route, a search marketing company will be able to help you establish a better ROI than traditional ‘push’ marketing methods, such as magazine and billboard advertisements.

These traditional forms of marketing that were once popular can now be thought of as casting a small net into the large ocean; you are spending a lot of money advertising to a large audience with the hope that you will catch a few. Another downside with ‘push’ marketing is that it is especially difficult to attain ROI. On the other hand, a search marketing company will have the tools and metrics to create in depth reports that detail precise ROI.

With the current hard times, perhaps it is time to research how a search marketing company could help you and your company. Here at Digital State Marketing we have a wealth of knowledge and experience in boosting our client’s visibility within the SERPS. If you are wanting to maximise your marketing budget then contact Digital State Marketing today for a no obligation chat.