Google partner DSM in Manchester discusses Media City 2017

Historically the North West has been a hub of media production but this has been recently catalysed with the birth of Media City UK. From Granada TV at the Quay Street Studios; Coronation Street, University Challenge and a whole host of TV and film has entered our screens. But now, for the first time, over […]

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Brexit and what it means for ecommerce in the UK.

Prior to the start of this month, where the dotted line was signed to trigger the UK’s departure from the EU, the UK effectively sat in a Digital Single Market with the rest of Europe. Now that this bubble has burst, businesses in the UK are left with a new reality to forge through unfamiliar […]

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Five Don’ts for SME’s when running a Social Media Campaign.

If you are an SME, you will no doubt have been told the importance of social media by your various digital marketing advisors. However, the prospect of running your own campaign can be daunting for many. Here are five things not to do when running your own social media campaign. 1.   Don’t Be Scared by […]

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The Messages Behind Great Calls To Actions

In both the worlds of web design and search marketing the importance of Calls to Action (CTA) are clear. Having great CTAs enables visitors to your site, improves usability and often conversions. So, what are the key messages behind successful Calls to Action? Loss Aversion In a similar style to a sales pitch, creating the […]

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Where Does Social Media Meet Customer Service?

As a search marketing company, the team here at Digital State Marketing are more accustomed to thinking of social media in terms of marketing. Social platforms are a great source of information about what web users are interested in, which can be funnelled into creating great content. These platforms are also the perfect place to […]

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How Do 404 Errors Affect the SEO of Your Website?

If you have had a technical audit done on your website, your attention will have probably been drawn to the number of 404 errors it’s accumulated. So what are the effects of these errors on your SEO efforts? What Are 404 Errors? Code 404 relates to a “not found” error. Meaning that the server is […]

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How Does a Search Marketing Company Monitor Success?

As we have entered our seventh year as a search marketing company, we have noticed how much the market has changed in that time. The evolution of the metrics used to define the levels of success in a campaign, is a great example of change. It’s hard to imagine that any other metric than the […]

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What Are Accelerated Mobile Pages?

What are Accelerated Mobile Pages? Well to put it in an entirely simplistic and non-technical manner, they are pages that are made using a set of rules that make the page lighter and faster to load for mobile platforms. For a far more thorough description, you could visit the AMP Project’s own website which features […]

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3 Common Social Media Mistakes for SEO

I think it’s fair to say that most SEO companies agree, social media play a role in the wider SEM portfolio. To what degree is perhaps less of a unanimous verdict. When reading Search Engine Land recently, I came across the linked article. It raised several great points, that I think translate into SEO provision […]

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Online Reputation Management And The Importance of Being Active

Many Business Owners often fail to understand how poor online reputation management (ORM) can damage their company’s sales and image. Your online reputation can help generate trust and business while at the same time steer potential customers or clients away. With something so simple being able to have a huge impact on a business’s potential […]

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Calculating the Return on Investment of Search Marketing

When choosing your Digital Marketing partner one of the first questions asked will be “what will I get for my money?” If you were a Digital Marketing expert then there would be no need to go through the selection process of finding the Digital Marketing partner for you. In the selection process there will be […]

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How Panda Now Fits Into the Search Marketing World

Google’s Panda updates may have been with the search marketing community since February 2011 but it would now appear to have transcended its former role and become a full blown part of the core Google Algorithm. The authenticity of this statement ha s been verified by Google’s own PR Team via a piece on the […]

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Start The Year With a SEO Technical Audit

As the New Year begins and many people develop a new sense of resolve, setting themselves resolutions to improve their lives, the cynics are inevitably scoffing at their endeavors. This is perhaps due to the notorious failures of many of the stereotypical resolutions, such as the gym memberships that go unused come February or the […]

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Search Engine Optimisation Company Tips for Getting More Shares

Using social media is a great way of promoting your brand as it gives you the opportunity to target scores of people at once. Shares on social media allow your content to spread even further, as they allow users to let their friends know about your brand too. Each time a piece of your content […]

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Search Marketing Tips: Natural vs Unnatural Links

To improve your search marketing, link building is a great way to increase traffic towards your website and improve your ranking on Google. There are two types of links; natural (organic) and unnatural links. Natural links can increase the ranking of a website whereas an unnatural link can often be seen by Google as spam, […]

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SEO Technical Audit: Analysing the benefits of Sitemaps.

When it comes to ranking your website well across all search engines, there are two key factors which should be concentrated on: • ensuring that the website is SEO friendly • providing the visitor with a simple yet enjoyable user experience There isn’t much point in trying to rank a website that’s SEO friendly if […]

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Social Media and Search Engine Optimisation in the UK

Social media is an essential factor to search engine optimisation in the UK. Social media has grown significantly in the past few years and it looks like it is here to stay. Because social media is so huge, it is advised that businesses use these platforms to their advantage. A social media site is a […]

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5 Steps to Improve Search Marketing CRO

You are probably working hard on an SEO and marketing strategy aiming to bring new and repeat customers to your website. However high your levels of traffic, the key area is if this traffic converts. If the traffic doesn’t convert, then these efforts are potentially wasted. This is where search marketing CRO comes in. CRO […]

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SEO technical Audit: Pagespeed and render blocking resources

One of the most important aspect of an SEO technical audit is your page speed. This is one of the most important factors Google is pushing at the moment, getting this right goes along way to having a technical compliant website. PageSpeed Insights from inside the Google Search Console, is the most efficient way of seeing […]

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DSM Weekly Search Marketing Digest – 03/07/15

First off, some more news about the Right to Be Forgotten ruling, as it has been announced by the BBC that they have begun listing all pages that have had the ruling applied to them. Now, it is important to understand that the ruling does not remove links to the pages from SERPs altogether, nor […]

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