In recent years (and particularly since the implementation of the Penguin update to Google’s algorithm), there has been growing focus on the quality of a website’s inbound link profile. Google has made it a priority in the last few years to purge this practice from the world of SEO.
As a consequence, it is increasingly important for all websites to be in control of their historical link profile and, as such, we offer a thorough link cleansing service for those who feel they are suffering as a consequence of previous SEO work.
This starts with a rigorous assessment of the entire inbound link profile. Where we collate all inbound links and analyse them individually with reference to a variety of factors to establish their algorithmic value.
From this manual analysis, we identify links to be eradicated and attempt to contact relevant webmasters to request amendment or removal of them. Thereafter, if necessary, we support in communicating with Google in regards to disavow tool implementation, reconsideration requests, etc. Google has stressed in the past how important it is that all efforts are made to eliminate links through the first process before resorting to a disavowal submission and it is central to any submission that evidence of this activity is presented to Google.