• Organic Search
    Navigating to the top of the Rankings

    The field of Search Engine Optimisation (SEO) is concerned with maximising the visibility and profitability of a website / online offering by making its listings appear more frequently and more prominently in the natural (left hand side) search results.

    Digital State (DS) has helped its clients to achieve top search rankings in hugely competitive fields and has developed a strong reputation for delivering results in the hardest of areas and this reputation is built on an adherence to the essential principle of search marketing – establishing relevant domain authority – and an experienced understanding of how to achieve that development in the eyes of search engines.

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In recent years (and particularly since the implementation of the Penguin update to Google’s algorithm), there has been growing focus on the quality of a website’s inbound link profile. Google has made it a priority in the last few years to purge this practice from the world of SEO.

As a consequence, it is increasingly important for all websites to be in control of their historical link profile and, as such, we offer a thorough link cleansing service for those who feel they are suffering as a consequence of previous SEO work.

This starts with a rigorous assessment of the entire inbound link profile. Where we collate all inbound links and analyse them individually with reference to a variety of factors to establish their algorithmic value.

From this manual analysis, we identify links to be eradicated and attempt to contact relevant webmasters to request amendment or removal of them. Thereafter, if necessary, we support in communicating with Google in regards to disavow tool implementation, reconsideration requests, etc. Google has stressed in the past how important it is that all efforts are made to eliminate links through the first process before resorting to a disavowal submission and it is central to any submission that evidence of this activity is presented to Google.