Google+ is the most recent significant Social Media platform introduced to the growing social sphere. Since launching in June 2011, Google+ now has more than 250 million users worldwide, helping businesses connect with targeted end users.
By using Google+ you can integrate your business with the social sphere, helping your business connect with your customers and form deeper relationships with them. The platform allows you to share relevant information with relevant customers. The Google +1 button can be shared on your website, search results and ads to help promote your Google+ score. By pressing the +1 button, this acts as a recommendation to your website, providing it with authority on the SERPs.
Why use Google+ for your business?
It is perhaps, unsurprising, that Google holds authoritative behaviour on its own social media platform in favourable terms. As noted industry commentators, Moz, have highlighted, there is strong evidence of correlation between successful activity on Google+ and successful ranking performance.
Furthermore, by creating a Google+ account (and linking it to your domain, using the “rel=author” coding), you create a Google verified repository for all the authority that your domain accumulates through its development.
Irrespective of the conversation regarding how directly this activity feeds into the ranking algorithm, it is clear that social media activity helps you target the right audiences and share the right information with them.
Google+ also allows for exceptional monitoring through its integration with Google Analytics, providing an effective measurement tool in understanding your social media activity and the benefits of your social presence.
Our specialist knowledge of Social Media and its integration with an SEO campaign allows us to create exceptional packages, giving you maximum visibility online.
What can WE do for YOU?
A Standard Google+ Social Media Package would include:
- Setting up your Google+ account. Creating a profile and page specifically designed to your industry and aimed at your target audience.
- Growing your circles: Once someone new follows you, your posts will show up in their stream. We will add engaging content to spread the word about your business and encourage more people to add you.
- Launching Hangouts, if relevant to your business.
- Posting relevant content, images and videos that your followers will +1 or share.
- Linking to your website and blog to encourage traffic.
Contact us to find out how we can incorporate your website on to Google+ or for other social media development projects.