We conduct a page-specific audit of the website from a technical perspective, identifying areas that are hindering the impact of the site – both in terms of usability AND SEO. We can also review existing pages on the site to ensure that authoritative content and appropriate meta-tagging are deployed to support the targeted phrases of our campaign.
Target themes (and relevant search phrases) are also monitored within metadata; the use of alt and title tags on images are analysed; the number of inbound links is assessed along with the percentage of nofollow versus follow. These are just some of the aspects examined within a technical audit, the full list could be much longer and will alter with the latest updates and requirements.
Audit work can also be expanded to incorporate a competitor analysis that compares the technical quality of the client site against specified competitors in order to identify potential improvements. After the detailed audit has been completed, recommendations can be provided and a plan put together to ensure the required work is executed in priority order.
We welcome anyone to contact us should they have any specific SEO enquiry or if you’d like us to take a look at your website from a SEO technical audit perspective.