URL Metrics

Test your URL here to see if it has the basic building blocks for a successful SEO or PPC campaign:



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Authority development comes, in strong part, from generating evidence of credibility and trust and inbound links, historically, were the original elements of this evidence.

Whilst Google’s Penguin updates have worked hard to reduce this over-dependence through the targeting of link farms and irrelevant, low-quality spam in link profiles, links analysis continues to form a central plank of Google’s algorithm (and will, according to Google, continue to do so for the foreseeable future).

As such, the assessment of a domain’s link profile (and the authority it is generating as a consequence) remains a core pillar in search and Digital marketing success.

And, it is with this in mind that DSG provide this tool to highlight some important metrics in identifying potential areas for concern, along with the foundational action-points in future successful digital marketing campaigns.