Yesterday, at just before 4PM, Gary Illyes announced through Google+ that Google “would like to learn about how we can help you manage your sites easier”. To do this, he said, Google want to observe companies, agencies and website owners at work in order to see how you manage your site’s content and infrastructure. The observation, which Illyes said would last up to a couple of days, will (in theory) help Google to improve “communication, support, and web-search related products like Webmaster Tools”.
The idea is that Google will meet “developers, designers, content creators, SEOs, and decision makers” and observe what they do. In doing this they will take notes and ask questions to make the aforementioned improvements.
They’re interested in all sizes of sites – large or small – and if your site is managed by an agency then they are interesting in hearing from you too.
One small snag is that you need to be in Europe or North Africa, but if you do work in those areas then Google are happy to travel to you at no cost. To sweeten the deal even further, Google have said that they will also try to answer any of your questions (“within reason”!). So if having Google visit wasn’t enough to have companies clawing for the opportunity, the possibility of a Q & A almost certainly is.