Why ask a search engine optimization company about mobile optimization?

November 18, 2014 - Digital State Marketing

It’s no secret that more and more people across the world are choosing to use their smartphones and tablets to browse the internet. More importantly, it seems that increasing numbers of people are choosing to browse the internet using their smartphone or tablet instead of browsing on a laptop or computer. In fact, Google have said that mobile search volume could exceed desktop search volume by the end of 2014.

Now, before we get too carried away, Google said it could – not that it will. And some companies will evidently see higher numbers of visits from desktop users than others – consider how likely you are to check notifications on social media versus how likely you are to read a paper or blog.

That said, it’s still important that your website be compatible with different platforms, as you’re bound to have visitors from mobile platforms too.

So what should I do?

If your site isn’t yet optimized for mobile devices then the first thing you should do is speak to your search engine optimization company about how they would recommend you move forward. They will be able to give you the best advice – and here’s an overview of what to expect:

Firstly, your search engine optimization company will more than likely tell you to speed up download speeds – no one likes long waits for sites to load and people will more than likely leave your site before they even get a good look at it.

They will also advise you to simplify your site – an overflow of information is difficult to fit on the screen, often leading to small text and users having to awkwardly zoom and scroll around the page.

Your search engine optimization company may also advise that colour schemes and styles on your mobile site should match your normal site so you carry your brand across platforms. Despite the fact that you (should) have reduced the content and altered the overall look of the site, it should still be easily recognisable as yours.

Finally, they should advise you to ensure that your mobile site has a link to the main site. Not only does this allow users to access content that isn’t on your mobile site, but it also gives them the option of viewing the normal website too. Your mobile website should be well optimized for mobile devices, and your search engine optimization company can help with this, but sometimes users still nevertheless want the normal site.

For more information or help optimizing your site for mobiles, visit www.digitalstatemarketing.co.uk