At the heart of all good Search Marketing you’ll find Analytics.

September 20, 2011 - Digital State Marketing

At the Digital State Marketing, we firmly believe that Google Analytics is the best website tracking tool available.  Not only is it intuitive and user-friendly, but it has the assuredness and quality we’ve come to expect from all Google products.  Moreover, in our opinion, it is ESSENTIAL to an effective search marketing campaign.

If you want to monitor the progress of your site then a cursory glance at Google Analytics will easily provide you with the basic information you require.  However, if you want to dig a little deeper into the strategy of your SEO, Analytics can give you the tools to engage more effectively with your target audience and tackle the important task of converting their interest into increased revenue through amendments to your website design Cumbria.  Not only will this help you to focus on the long-term goals of your site and business, it will, if handled well, improve your visitors’ experience of your website.

It is not uncommon, however, for companies to overlook the process of tracking their analytics, even when they believe they are engaging in valuable SEO.  Interpreting the statistics, identifying strategies and improving your website’s online search marketing should all be a continuous process.  It may be that you have 6 months of very regular activity, but if you miss the opportunity to ramp up at Christmas and Easter, for example, you can be sure that your competitors will be on the ball – can you afford to miss out?

So the golden rules are; find out if you have an analytics package hooked up to your website. Find out how to access it and how to operate the reporting tools. Following this, you can start to investigate the different metrics that it offers and begin to put measurements in place so that the visitor activity on your site is targeted, monitored and analysed.

Effective analysis of website traffic allows you to identify areas for improvement in search marketing campaigns and in website design Cumbria, along with areas of success that need to be built upon.  By so doing, you can rapidly see an improvement in your return on marketing investment.

To help with your online marketing of your website, you may want to use an expert in this field who can provide a structured search marketing plan that will focus on the areas you identify and lift your online business to the next level. Contact us at the Search Marketing Group and we’ll be glad to discuss a free, no-obligation proposal.