What are the benefits of long tail targeting?

September 23, 2014 - Digital State Marketing

There are numerous benefits to using long tail targeting within your SEO campaign. However, the main benefit of long tail targeting is the fact that there is less competition for a long tail keyword – meaning you are more likely to rank for it.

Being on page 1, or in the number one spot, is important when you consider statistics. Chitika published findings regarding page rank and found that result 10 gets 143% more clicks than result 11 and that the number 1 position on page 1 drove 34.35% of all traffic in the sample. If you feature on page 12 of the search results there is little chance you will be found by browsers.

For example if I were to type “fitness” into Google it brings up 445,000,000 results. This means that there is a great deal of competition for page rank, and ranking at number 1 would be very difficult and take considerable time and probably money.

At this point you need to carefully consider your keyword and think about what “fitness” product or service you can offer. For example “mens fitness centre” brings up 17,200,000 results on Google. Although it is a more specific search term due to its “long tail” and it brings up fewer results, you are more able to successfully optimise for this if it is relevant to the content of your website.

Another benefit of using long tail targeting is that you are enabling users to experience a more targeted visit. For example, someone that types “fitness” in may be wanting to learn about general fitness and its benefits. If someone types the long tail version of “mens fitness centre” in then they are likely to be looking for a “mens fitness centre” and are more likely to click on you when they find your site. You could even go further in your long tail targeting and use a keyword such as “mens fitness centre Birmingham.”

However, it is vital that you choose your long tail keywords effectively as you need to choose long tail variants that have low competition but still have a number of searches each month and ones that you have a current rank for.

The Digital State Marketing can help you analyse your chosen keywords and provide suggestions for successful long tail targeting. If you would like further details on how we could help your SEO campaign then do not hesitate to contact us today.