In search marketing news this month, it appears that the possibilities for SE giant Google are endless. The bigger and more successful they are becoming, the bigger and better are the doodles, algorithms and modern concepts. At Digital State Marketing, we recently heard of Google’s new venture. They are now looking into creating different Top Level Domain (TLD) words.

As part of this search marketing article, it is vital to first identify what a domain and TLD are.  A domain name is used in a URL to identify a web page. Currently there are only a few for examples, such as ‘.gov’ which usually refers to a government organisation, ‘.edu’ that refers to an educational establishment and the very popular ‘com’ referring to commercial. This forms only part of a domain. This part is also known as the TLD or Top Level Domain.

Rumour has it that Google is looking into creating ‘.lol’ and of course ‘.google’ TLDs. The announcement came shortly after ICANN’s (Internet Corporation for Assigned Names and Numbers) cut off to date apply for a new web address. It is ICANN who have enabled more varied TLD’s and Google appear to have jumped straight in applying for what could be very lucrative terms ‘lol’ is assumed to lead to comedy video’s, and ‘.youtube’ as the name suggests. If more than one company is considering the same term then this will go to auction, making this procedure a competitive and profitable one. ICANN introduced the concept of a generic TLD last June, giving freedom for almost any TLD name opening the gates for some more creative, relevant and even obscure.

The news has provoked some dubious queries and discussions from many in the SEO community fearing that the more varied TLD’S will have precedence over the usual ‘.com’s’ when it comes to ranking. Matt Cutts of Google responded to this with:

‘Google has a lot of experience in returning relevant web pages, regardless of the top-level domain. Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.’

At Digital State Marketing, we pride ourselves at keeping on top of latest news and developments relevant to Search Engine Optimisation. To find out more about our practices and how they could benefit your business, please see our website.