Search marketing and SEO is a constantly changing and evolving area so the Digital State Marketing will look at the trends that have continued to grow in 2014.
High quality, unique content guided by quality keywords is still vital and Matt Cutts has highlighted on a number of occasions that quality is king. Content can be generated through a variety of sources but blogs continue to be popular resources for businesses to use. Matt Cutts signalled the end of guest blogging in January 2014 but if the content is of high quality then guest blogging can still be of value.
Since the Panda 4.0 update it is vital to have content on each page of your website that is fully relevant and to ensure that relevant keywords are on your pages in a relevant manner.
The way people use the internet is changing and there has been a marked increase in the use of mobile devices such as tablets and smart phones. If you haven’t already done so, then now is the time to ensure your website is mobile friendly. If you use PPC campaigns then mobile consideration is also worth giving thought to.
Long tail keywords and phrases have grown in popularity since the Hummingbird update and using longtail variants will help ensure your website gets more page views as there is less competition for the keywords.
One major consideration for the remainder of 2014 is increasing your social media output. Social media has a massive impact on referral traffic and content sharing so if you want to get your brand into the public eye then an active social media campaign will help to do this.
SEO is ever changing and it is vital that your search marketing strategy complies with Google guidelines. If you fall foul of these you can end up with a Google penalty and a drop in your pagerank.
If you are unsure of where your search marketing campaign is headed or what best practice is, then contact the Digital State Marketing today. They can provide a tailor made search marketing campaign utilising SEO best practice and complying with Google guidelines.