Mobile Optimisation And Search Optimisation

July 29, 2015 - SMGAdmin

Mobile and tablet devices have become increasingly popular over the past few years. With Wi-Fi becoming more and more readily available, people are becoming heavily reliant on mobile devices. For this reason, it is important for a search engine optimisation company to ensure clients’ websites are optimised for mobile users.
Google’s algorithm was updated on the 21st April 2015 to make SEO searches mobile friendly. This affected websites ranking on Google that weren’t optimised for mobile devices. So if you haven’t done so already, then make sure your website is mobile optimized and increase your rank on Google. Read on for information:
Site design
The major difference in mobile friendly websites is the simplicity and accessibility of the design. To make a mobile site effective and easy to navigate, using a scrolling display is ideal. Furthermore, by avoiding pop ups and ensuring navigation (click) buttons are an accessible size for a user, you can lower bounce rates and increase time spent on the site.
Titles and Meta descriptions
Title and meta description lengths are extremely important in SEO. A search engine optimisation company will advise you to use 54 characters (including spaces) for titles and 154 characters (including spaces) for meta descriptions. This is standard practice for mobile and regular sites. However, with mobile devices, title and meta descriptions will span over a few lines on the screen. To ensure your titles and meta descriptions are presented well, sentence structure has to be short and snappy to ensure a user reads all the information.
Page load speed
Another factor to consider when making your site mobile friendly is page load speed. A search engine optimisation company will advise you to minimise CSS, JavaScript, and HTML, as well as compressing images. If files are too large then this can often slow the page load speed dramatically. This will often deter a user from continuing deeper into the site if they can’t obtain the information they want quickly.
Site configuration
Finally, a search engine optimisation company will inform you to ensure your site configuration is mobile friendly. There are three different ways to go mobile: responsive, dynamic or separate URLs. Responsive web design serves the same HTML code on the same URL, regardless of the device. Furthermore, it can also change the display based on the screen size. Dynamic serving also uses the same URL regardless of the device but uses a different version of HTML. Lastly, separate URLs uses different codes for each device on separate URLs. Generally, responsive web design is the most popular as it is easy to use across different devices.
For more information on mobile optimisation contact us today.

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