It’s always been a tricky process trying to link your Google adwords and analytics accounts together, but, without this link you could be missing out on valuable insight into what your users are doing.
It seems Google have realised people are missing out on this link; no doubt they are missing out on additional revenue this link could create. Historically, linking adwords and analytics accounts used to be quite complicated; involving multiple steps on multiple pages across the two accounts. Thankfully, Google will soon be rolling out a new easier method, reducing it to just 2 steps and one linking wizard. Assuming you have administrative access to both accounts, from your analytics account, you’ll just need to click on ‘Adwords Linking’ and then ‘New Link’ within the accounts admin area and follow the linking wizard.
Once completed, you’ll be able to import goals and conversions into your adwords account along with site engaging metrics such as bounce rate. On the other hand you’ll be able to import adwords costs and other campaign metrics into your analytics account. Whether you’re accessing direct through analytics, or adwords, you’ll have the visibility and information you need to understand user interaction and how to improve your marketing strategy.
Looking to expand your online presence with paid search advertising? Or perhaps you’d like assistance with your existing adwords campaigns, contact Digital State Marketing today for a free of charge, no obligation audit.