A Search Engine Optimisation Company’s Guide to Mobile Content Writing

May 27, 2015 - Digital State Marketing

In light of the recent Google mobile-friendly update, it could be time for you to consider your writing technique when producing content for mobile users. Given the ‘mobile’ nature of smartphones, lots of users are on-the-go and looking for specific, brief information. However, some mobile users are looking for in-depth information as they would on a desktop, and this should be considered too. As should whether the same page is also displayed across desktop. Read on for some tips from a search engine optimisation company on writing content for mobiles (and desktops, too).

Attention-Grab With Titles

It goes without saying that your titles should attract the attention of your audience, but you may find you need to pay particular attention to this when targeting mobile users. If the mobile users are the on-the-go type, then they’re looking for something as tight and straight to the point as possible. Even if not, the small screens on most smartphones mean that long titles take up a significant amount of room and give the impression of long-windedness. You should be careful, however, not to mislead your readers by being too brief.

Keep it Concise

This rule applies to all platforms, but especially mobile. It can be too easy to fluff up text, whether that’s to hit a word count or to appear like you know more than you do. The chances are, your readers will have very little tolerance for this – especially those on-the-go mobile users. Give the users what they want in as few words as is reasonable, outlining the focus of the piece and providing the basic details as early in the copy as possible.

Depending on the topic matter, it can be helpful to use a sort of conclusion as your introduction for those users who aren’t concerned about the intricate details. So, for example, a piece detailing a particular study or experiment could outline the aim and results in the first paragraph, before moving on to the method and discussion. This can help draw the user in, pique their curiosity and push them to read on instead of leaving at the first sign of waffle.

Headings and Lists

Again, the mobile user is often an impatient one. Using clear headings and lists can help the user scan your content to see whether it is relevant. Long chunks of text are off-putting on desktops, but even medium length paragraphs can seem much longer on a smaller screen. Separating your content into small bite-size chunks will help grab and maintain user attention. Don’t worry about disobeying the rule of not using one sentence paragraphs here and there as long as there is a clear point being made. One sentence can (and almost certainly will) span multiple lines on a mobile and may be preferable to a full-page paragraph, which may even still only consist of a few sentences.

If you would like help with SEO, and would like advice from a search engine optimisation company, talk to someone at Digital State Marketing today.