Search engine optimization company tips on improving content accuracy

January 19, 2015 - Digital State Marketing

When producing content for your website, it is essential that it is as accurate as possible. Not only will readers respond best to accurate information, but your website will lose credibility if you produce inaccurate content. Here are some tips from a search engine optimization company on producing factual and accurate content.

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Firstly, you should always double check your facts and consult sites that are authoritative in order to do this. When considering whether the site is authoritative, consider the source of the information. Is it a respected, well-known site? Is the author well-known? If the site isn’t reputable, and the author isn’t known for producing factual content, then you shouldn’t rely on their information.

Whilst doing this you should also look for conflicting information. Not only could this leave you convinced of a different angle, and save you producing content you disagree with, but it could also give you a view to work with in order to create discussion within and about your content. It may seem counterintuitive, but using conflicting information can also help improve trust in your content as it shows that you have considered other information and allows you to put forward argument against it.

Similarly, you should also cross-check your information by ensuring it’s available from other reputable sources. If it’s correct, it will more than likely be in more than one place. When doing this, make sure that your information isn’t outdated, as facts a few years ago may not be facts now, and may even be commonly acknowledged as wrong. Equally, ensure that the information is accurate for your target country, as facts and figures can vary significantly and you risk misinforming or confusing your readers.

Another way to check your information is correct is to ask an expert directly, or even a couple of experts. If you do this, ensure you give the appropriate credit. Not only is it unethical to not give credit where it is due, but referencing experts increases trust in your content. When referencing experts or other sources, be careful if you choose to paraphrase. Whilst paraphrasing shows an understanding of the original source, it can also cause misunderstanding. If you don’t paraphrase well, or misunderstand the source yourself, then you can unwittingly pass on information that is incorrect or inaccurate – potentially damaging the reputation of both yourself and the source. On that note, you should also make clear any of your opinion on matters so to not confuse it with fact. In an otherwise factual and accurate piece, it can be easy to accidentally (or intentionally) disguise opinion as fact. Not only does this risk misinforming readers, but it also misleads readers and could destroy their trust in you as an author.

For more information on creating content, talk to someone at Digital State Marketing today.