Search Marketing: the benefits of owning a blog

June 12, 2013 - ContentTransfer

A common saying in the search marketing industry is “content is king.” That is, as a webmaster you need to regularly upload fresh, relevant and user friendly content to your site to benefit your search marketing campaign. In order to do so, it is often recommended that you set up a news page or a blog on your website. However, alongside allowing you to upload quality content to your site, what other functions could a blog have?

Many people chose to start their own personal blog so that they can have a place where they can type their personal thoughts or thoughts about a subject in particular. Starting a blog means that you are the editor so you don’t have to worry about your words being edited or changed by others. Providing regular blog posts means that you are likely to research your specific industry or interest more deeply so that you can provide interesting and relevant blog posts. By producing blog posts on different topics, you are constantly learning about new things or learning known areas in more detail. You may wish to produce your own view on recently published news articles therefore you are having to constantly keep up with the media involvement surrounding your industry.

As we have previously mentioned, alongside the learning aspect these blog posts will also be benefitting your search marketing campaign by providing relevant and user friendly content on a regular basis.  However, writing all of your own blog posts or articles for your website can be a time consuming task and in the business world, time is often something many are short of. If you would like to discuss how operating a blog, article or news section would benefit your website and subsequent search marketing campaign, then contact the Digital State Marketing today. At DSM, we have our own team of experienced graduate copywriters and so please contact us for more information.

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