Search Marketing Company: Searching on Glass (Part Two)

July 16, 2013 - Digital State Marketing

At Digital State Marketing, we have previously discussed the basic search capacities of Google Glass. In this article we are going to discuss how the futuristic specs deal with possible types of search individually. As an experienced and established search marketing company, we have seen search evolve from the desktop to the mobile and so we are now interested to read about how this new form of hardware will be able to cope with search queries. Matt McGee, Editor-In-Chief of Search Engine Land, has conducted research into how the device responds when it is “asked” certain types of queries.

Searching For Informational Queries

As we have mentioned in our previous article, Glass displays search results in a series of cards. That is, one result is displayed per card. To test the informational capabilities of the futuristic gadget, Matt searched for information relating to “Albert Einstein.” Such a search brings up 7 results cards. Each card containing a piece of information from Einstein’s Google Knowledge Graph entry.

Depending on which card you are looking at, Glass “reads” and speaks the contents of the information card to you in a rather robotic fashion. It seems that Glass is suitable to search for informational queries.

Searching For Navigational Queries

The first tested query is Facebook, seeing as through this has been the most popular search term in the USA for the past four years. When you ask the futuristic device to “google facebook,” the glasses come back with a total of 14 cards. When compared to a desktop search, the first 8 results are mirrored on Glass which is helpful however the results are less useful from there on. Following on from these 8 results, the cards do not mirror the desktop results and just aren’t helpful however this isn’t surprising considering Google states Glass isn’t designed for browsing the web.

Searching For Transactional Queries

You would expect Glass to cope with navigational and informational queries more successfully compared to transactional queries due to the nature of the gadget. When Matt asked Glass “buy Seattle Mariners tickets” it gave him ten cards but he couldn’t speak or click to view any of the results as the tech specs does not have a web browser. In this respect, Glass is therefore not suitable.

Conclusion

As expected, the search capacities on Glass are limited however they are a useful device for finding certain types of information quickly and whilst on the move. Those interested in purchasing the tech specs should realise that they do not contain a web browser and so are not designed for finding webpages but rather information.

For more information on search marketing on mobiles and desktops, visit our website today. Make sure you regularly check out our knowledge base section to keep up to date with all the latest Glass related news.