Due to no changes being implemented, Google has since received warnings from six European data protection agencies about the potential for investigative action. This is a topic that will be catching the eyes of search marketing companies throughout the world as the story unravels.
To add further to the news, a recent press release has stated that Google’s privacy director, Alma Whitten, has chosen to step down following three years in the post which is said to be “the hardest job at Google.” The role was devised in response to the previous data protection blunders by the search giant as her post entailed evaluating and identifying products that may have privacy implications. Google has since announced that Whitten has done so much to improve their products and to protect users and the new team will continue to do so. She is to be replaced by Google software engineer, Laurence You.
With the majority of search marketing companies aiming to boost their clients visibility within the search pages of Google this is a topic that the team at Digital State Marketing will be keeping up to date with.