Google celebrated its 13th Birthday, with a birthday party scene Google Doodle. The newly turned teenager’s party included a white-iced cake with 13 candles, wrapped presents as well as multi coloured balloons and streamers! The Google logo bore party hats and there was an exclamation mark at the end to emphasis, we assume the celebration.

Although, technically the founders of Google, the Stanford University graduates, Larry Page and Sergey Brin, build their first search engine in 1996, it was not until 1998 that Google was created and formalised. Google began its days as “BackRub”, because the system checked back links in order to identify the importance of a site. The name change to Google based on the misspelling of “googol”, which is the number one followed by one hundred zeros, it was chosen because it would signify that the search engine wanted to provide large volumes of information for its users.

The domain was registered on September 15th 1998, it was initially a part of the Stanford University’s website, after the company filed for incorporation on September the 4th of that year. The search engine officially celebrates its birthday on September 27th.

The search engine paved the way for search marketing as companies aimed to be ranked number one on Google for their desired search phrases. In 1999 the PageRank mechanism was patented and assigned to Stanford University, with Lawrence Page as its inventor. This then was a part of the Google algorithm, allocating the importance of a site and giving the search engine’s user a measurable guide to judge a website. It has been documented however, that although on-page search engine optimisation was present when search engines were initially developing, off-page SEO did not begin until 2001. This has developed and continues to develop today with off-page and on-page SEO complementing each other.

Google launched AdWords or Pay Per Click in 2002 as a method of allowing businesses to advertise for its chosen search phrases, without having to wait to climb up the natural listings. Even today, Pay Per Click is Google’s main revenue stream.

At Digital State Marketing, we believe in achieving a return on investment from your website. SEO and PPC can work alongside each other and be complimentary medicines, this is why we offer both services to our clients. For more information on our search marketing services, please call one of our expert team members on 01229 484290.