Search Marketing Influenced by Social Media

March 23, 2011 - Digital State Marketing

Both advertising and communicating on the internet are changing fast, the use of email as opposed to social networking or instant messaging is becoming prevalent.

The success of an Internet Marketing project can be influenced by the “attractiveness” of an advert or banner, but its relevance and context is also very important and increases conversion rates.

The use of this social media and particularly blogging, involves the search engine users in a type of conversational marketing, rather than the direct internet marketing approach. This is particularly the case in China, where historically some ability to freely communicate about ideas and subjects has been limited, but the internet is breaking down those boundaries.

China now has more than 50 million bloggers. Some of them have become major influencers and can make or break a product launch or special promotion. It is the online community that companies need to win over if they are to look at an effective internet marketing strategy.

Social Media used by Criminal Elements

From the very beginning, social media, due to its anonymity and ease of use, was always going to be an attractive option for criminals. Social networking sites have little registration criteria that is reliable and can easily be used to communicate quickly and efficiently, leaving little trace or identifiers of the culprits. The BBC have recently reported on the Metropolitan Police’s view that Internet Marketing platforms should be heavily monitored in order to reduce internet crime and the ability of these criminals to communicate. The Right Honourable Jack Straw MP, Lord Chancellor and Secretary of State for Justice has said that those against new restrictive laws are adversely affecting the fight against terror.