Search marketing strategies need to be rethought due to the rising number of those using their smart phones as a convenient way to access the internet. There are now approximately 1.2 billion mobile web users worldwide, based on the latest statistics for active mobile broadband subscriptions worldwide, the top region for mobile internet searching being Asia.

Search marketing campaigns have got to be adaptable to keep up with the ever growing world of technology with new gadgets, electronics, programmes and software being created constantly. Mobile phones have are just one area that has developed considerably over the past 10 years, we are now able to look up anything we need by simply accessing the internet from our phones, the invention of the tablet has also made accessing the internet more convenient.

Mobile search is growing rapidly with the launch of Apple’s iPad 2 and Amazon’s Kindle, the tablet market continues to expand into a more competitive marketplace, with each new product that is developed offering something distinctive. The one main feature that tablets and smart phones share is web browsing. With so many of these mobile devices getting into the hands of consumers, search marketers should be considering how to better target users of tablets or mobile devices who browse the web.

The number of customers using their mobile phones and tablets to search for shopping nearly trebled during the fourth quarter of last year, new figures have shown A report by the British Retail Consortium and Google show total online searches for shopping increased by 24% in the three months between October and December last year. However, for users of mobile phones and tablets, this figure rose by a huge 169%. Searches on mobiles and tablets accounted for 21% of total retail searches in December, compared to 8% during the previous year.

One way in which search marketing can adapt for mobile searching is by adding Call-to-click ad extensions, which allow customers to simply click on the number and call the company straight from their phone. If you require a search marketing company call us at the Digital State Marketing we are a professional company that deal with all aspects of digital marketing including search engine optimisation, pay-per-click campaigns as well as social media.