Search marketing has helped those that operate in sensitive areas, a good avenue to promote their business. We would all imagine that asking someone for the website of a good sexual health specialist could be slightly embarrassing and sometimes social stigma still rears its head in our society.
Studies have shown that it is often the younger members of our community that doctors say should be conscious of their sexual health. It is particularly these and other demographic groups that are using the search engines to find out about sensitive subjects such as sexual health, the use of contraceptive products and it is these groups that clients are employing Digital State Marketing to attract.
The numbers of searches requested each month for such keywords, run into the thousands and companies are spending tens of thousands of pounds in promoting themselves online. The reason for this is the commercial reality that whilst undeniably doing good work, effective search marketing can bring those clients and thus a return of investment.
From a sociological perspective, this trend is interesting as those who may, for whatever reason, have felt that they could not contact their doctor or speak to family members about this topic, can access huge amounts of information on the search engines and do their research. They can also compare prices and costs associated with different services and service providers.
Search engines are also an excellent area for the promotion of freedom of thought. Academics have used search marketing companies to promote their websites, ethically, in the search results to put their thoughts, thesis or interpretation of an event in front of the user.