Both articles and blog posts are important for any search marketing campaign as they provide information relevant to your readers and help give your website authority. Depending on each particular website, it might be best for content to be uploaded in the form of an article, blog post or both since they allow you to portray the information in different styles. Although commonly mistaken as being the same thing, blog posts and articles have a number of differences, the most significant being the difference in register. Read on to find out more.
One of the most obvious and most important differences between articles and blog posts is the formality and use of language as a result of this. Articles are more formal than blogs, since their purpose is to provide a more authoritative voice on the subject matter, and the writing style employed reflects this. Articles, for example, tend not to use the first person as this creates a more informal, casual tone. Blogs, on the other hand, are supposed to be more informal as their aim is to connect with the reader on a personal level, and so are more likely to use the first person. Understanding this difference is important for your search marketing campaign as you may find that your audience best responds to one style or the other, and this information can help you balance blog posts and articles or choose one over the other.
Closely tied in with this is the level of detail and depth of facts in articles and blog posts. Articles are, as mentioned, supposed to be more authoritative and thus more informative. As a result of this, articles tend to include more facts and evidence and this information is more likely to be backed up with sources. Blogs, on the other hand, are not expected to be as informative and so can get away with providing fewer facts and supporting evidence. Some webmasters may find that their search marketing campaign benefits from a more casual approach, whereas others may find that their audience appreciates detailed information and facts. It all depends on your niche.
Sentence length and structure also differs between articles and blogs as articles tend to use longer, more complex sentences in order to portray the formality of the piece. Blogs, on the other hand, tend to use shorter, simpler sentences in order to convey the information in a way that is easy to understand and straight to the point. This also helps create a more conversational tone as it resembles speech patterns, especially when writers begin sentences with coordinating conjunctions (and, but, for, nor, or, so, yet).
Similarly, blogs also tend to have shorter paragraphs than articles as the audience is more likely to be one expecting an easy read. Large chunks of text can be off-putting to readers, and is thus best saved for authoritative articles where the audience is expecting a longer read. This is also reflected in article/post length as blog posts tend to be much shorter than articles.
If you would like help or advice with your search marketing campaign, talk to someone at Digital State Marketing today.