As an SEO company in the UK, search engines are obviously of great interest whether large or small. blekko is one of the smaller, lesser known search engines and it aims to provide better search results than Google. One of its most salient features is its aim to exclude content farms and other untrustworthy websites from their search results. The site was co-founded in 2007 by Rich Skrenta and Mark Markson, and was launched on the 1st of November 2010.
The aim of the search engine is to provide useful search results without irrelevant links. Blekko uses a variety of methods to achieve this. Firstly, a number of frequently searched terms have pre-screened results, reviewed by blekko editors to get rid of content farms and unprofessional sites. Content farms are websites that produce large amounts of low-quality content each day in order to manipulate rankings. Any good SEO company in the UK will advise against using content farms as the content produced provides little value for the users, and thus risks being penalised by search engines such as Google and left out of results by blekko.
Blekko also utilizes ‘slash-tags’ to help users only search for high quality sites and to allow users to customize and filter their search results. The example used on their ‘about’ section is the slashtag “/health”. When users search something health related followed by the slashtag “health”, only trusted health sites will appear in the search results page, with all spam and content farms removed.
There are three types of slashtags listed on their about page – topical, user and built-in. Topical slashtags are those created by blekko so that only top sites are shown for specific topics such as health, actors, cars, toys and DIY. User slashtags are those created by members of the blekko community, allowing you to create your own slashtags with results comprised of sites that you trust. Finally, built-in slashtags are those programmed in the back end by blekko, and thus perform more specific search functions such as “/date”.
The aims of blekko can be summarised by their “web search bill of rights”:
- Search shall be open
- Search results shall involve people
- Ranking data shall not be kept secret
- Web data shall be readily available
- There is no one-size-fits-all for search
- Advanced search shall be accessible
- Search engine tools shall be open to all
- Search & community go hand-in-hand
- Spam does not belong in search results
- Privacy of searchers shall not be violated
These aims highlight the drive to eliminate spam, and further show the increasing interest in privacy. They also reflect the desire of both users and webmasters for better understandings of search engines. In these ways, blekko seems to be attempting to meet our needs. It is interesting, however, that all of blekko’s SEO statistics are behind a paywall, somewhat violating number 3: “Ranking data shall not be kept secret”.
For more information about search engines, or to talk to someone at an SEO company in the UK, visit Digital State Marketing today.