Social media is an area that continues to grow and grow. Many businesses now use social media as a way of tuning into their customers so they can analyse their behaviour and preferences. However, it is also a fantastic way to promote your business if used correctly. This links to search marketing as correctly managed social media will increase your company’s visibility and enable it to grow.
If you look at the figures they speak for themselves. Statista.com report that Twitter has 255 million active users in the first quarter of 2014 and facebook had 1,184 million active users in January 2014. Experian Marketing services found that between July 2011 and July 2012 Pinterest grew 5,124 percent and Instagram grew 17,319 percent. Even if your search marketing campaign only reaches a minority of users there is certainly a great deal of potential if you consider who you could target.
Social media campaigns are not necessarily what companies first think of when they start to think about search marketing campaigns. However, these campaigns are important as part of a search marketing package. If there are links on a site to social media but the social media sites are never updated then users will lose interest, however if your social media is updated regularly then users may like/ share or favourite your messages which then can lead to their friends seeing it and provides free promotion.
Regularly updating your social media can be a time consuming process. There are programmes such as Hootsuite and TweetDeck that can help as you can write messages and schedule them to be posted, but even so this takes time and thought. For example, posts should be posted at certain times of day that will link to your audience and when they will be browsing. This is perhaps why many businesses entrust their social media campaign to a Search Marketing Company.
If you would like to discuss your social media campaign and unleash your company’s full potential online then contact The Digital State Marketing. They can conduct social media analysis to see where you need to improve and they can manage your social media campaign removing that added pressure. Contact them today to see how they can help.