The latest figures show that there are now 231.7 million active users on Twitter worldwide. That’s active users and doesn’t include those that signed up, created a page only to do nothing whatsoever afterwards. (How many of you have done that?!) 100 million users, log on daily to catch up with latest tweets and to post tweets themselves. It’s ever more astonishing to think that 5000 tweets are tweeted every second*. Hats off to the technical team behind Twitter for building an application able to cope wich such demand!

Facebook on the other hand, has over 1.5 billion active users, with 669 million of us logging on every day. Every minute, 510 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded.**

It would seem that Social media, is taking over our lives.

It’s therefore unsurprising that Google wants to take note of this. Google has had a massive impact on so many of our lives for so long and rather than compete, it wants to run smoothly alongside this modern social trend. This last year alone has seen the release of Google updates which aim to provide search results based on the conversational value of the search query. Picking out the odd key word here and there is no longer paramount. Rather, the flow of the search is also important. High quality content therefore has become the lifeblood of many companies who specialise in search engine optimisation. 
The social media world plays its part in this. Why?

Social media often feeds new content. These days, a new story can ripple the world in an instance. If thinking in terms of search engine optimisation, it’s possible to create one single story, a tweet, a facebook message, a Google+ post etc. Each mediums post containing a link to your website. This post then goes worldwide through no further input from yourself. The result – a ‘natural’ link which has suddenly become an extremely important and popular link indeed. Going back to the days when link building was key, this form of link building is a perfectly accepted form and is a sure fire why to encourage people to your site, thus helping in the sites serps.
We mentioned Google+ there. While many laymen don’t thoroughly understand Googles social media platform, it is rapidly become popular and you’d be a fool not to think that activity on Google+ can play an important role in search rankings. With over 343 million active users on Google+*** and this is a figure that’s growing rapidly each day. It’s no wonder businesses across the world are starting to embrace it. Currently 40% of marketers use Google+, 70% have a desire tto learn more, and 67% plan to increase their Google+ activites going forward.  Perhaps these numbers have come about because of comments by Maile Ohye – a Senior Developer Programs Engineer at Google who has publicly stated that hers is one of five teams at Google that are working on incorporating Google+ into mainstream rankings.  More specifically, she made it clear that the way that content and domain authority (what some call Trust Rank) are ranked across the web will, in time, be led in part by G+ and other authority metrics.

Therefore, if you own a website and would like to improve rankings or keep a high position, now is the time to get your social media marketing on track. If you would like more information or would like DSM to manage your own social media marketing campaigns, give our friendly team a call today.

[*Twitter facts from Social Media Today, October 2013]

[**Facebook facts from Zephoria, October 2013]

[***Google+ figures from Digital Insights September 2013]