Social Media and Search Engine Optimisation in the UK

July 14, 2015 - Digital State Marketing

Social media is an essential factor to search engine optimisation in the UK. Social media has grown significantly in the past few years and it looks like it is here to stay. Because social media is so huge, it is advised that businesses use these platforms to their advantage. A social media site is a representation of your business, so it should remain professional and accurate to your brand. Please read on for more information on how social media can improve search engine optimisation in the UK.

To get the most out of social media, it is important to understand the Google algorithm when planning your posts. The algorithm crawls social media sites and links, however doesn’t monitor likes and follows. Therefore, buying likes and followers is generally pointless as it only looks suspicious to Google, leading to a lower SERP ranking. So instead, building strong, natural followers through fresh, original content is more beneficial.

When considering content for social media, it is important that posts are relevant to your business. Using your brand’s target keywords is important to ensure Google crawls your posts successfully. Furthermore, linking to appropriate articles and news on your social media posts attracts more traffic towards your website.

Another factor to consider is making sure you post content consistently (at least once a week) to improve your search engine optimisation in the UK. The more you link to and deliver fresh content, the more Google will crawl your site and perceive you as relevant and authoritative. If you struggle to find the time to post regularly, then Hootsuite can be beneficial as it enables you to schedule posts on various social media platforms.

To maximise your social media posts, you may want to consider content that produces high shares. For example, having a controversial view in a blog or article can sometimes go viral, increasing links to your site. However, this is viewed with caution as controversial views may cause offence, so ensuring you monitor your content correctly is important. Furthermore, visual content such as infographics, video and images are becoming more and more popular, so if you would like to improve your SEO then these are possibilities to consider in your social media posts.

Finally, if you are a local business then it is useful to converse with other local businesses relevant to yours. By sharing links or commenting on their social media, Google will associate your business with theirs and increase your relevancy.

If you would like social media help for search engine optimisation in the UK, then contact the Digital State Marketing who will be more than happy to help.