When looking at online marketing strategies, it’s hard and perhaps unwise to ignore Google Adwords and its Pay-Per-Click (PPC) campaigns. It can help boost your ROI, promote your brand and can even be used as a trial tool for other marketing strategies. At Digital State Marketing, we are a Google Adwords certified partner and so here are our top 10 reasons why Google’s PPC program can work for you.
1: PPC attracts visitors faster than natural listings. Unlike SEO, PPC advertisements are seen right at the top of your potential customer’s search results as soon as the account is activated.
2: It’s highly flexible. PPC campaigns can be customised in a way to suit you and the market; for example, showing adverts at certain times of the day or spending more budget on adverts shown to iPhone/Android users.
3: You can monitor results on daily/hourly basis and make alterations as required. Online marketing, in this sense, offers a more flexible approach compared to traditional print adverts. Once campaigns are up and running, changes including spend, keywords and ad text can be made at any time of day.
4: It offers great tracking facilities. Google Adwords has comprehensive reporting and customer tracking/data collection tools, allowing you to know what is going on at all times thus providing a more measurable approach.
5: It allows better targeting. If you’re a window cleaner in Manchester, it’s unlikely you’ll want to waste money showing adverts to users in London. Or perhaps you’re a restaurant wanting to include a map link alongside your adverts on iPhone/Android users? Adwords offers various targeting methods to help ensure you reach the right customers.
6: It can be used as a trial mechanism for other marketing methods. Adwords can also be used as a testing tool for other/large marketing campaigns. Perhaps you want to test ad texts, landing pages or offers. With Adwords you can do all this whilst keeping an eye on spend and subsequent results.
7: Appear with your competitors and compete! You could be losing out on potential revenue if your competitors are adopting a paid search campaign and you’re not – can you afford not to join them?
8: Adwords can be more appealing to customers. It’s hardly surprising that pretty ads engage customers and thus gain more clicks. Google Adwords offer various ad formats from Product Listing Ads, Image Ads, Video Ads and more.
9: Google Adwords is free to use with no minimum spend. Whether you have £100 per month to spend on online marketing or £5000, it’s open to everyone.
10: It compliments SEO and your place in the organic listings. With both SEO and PPC, you are ensuring your product/service is ready to be viewed by any user at any time.
Contact Digital State Marketing today for a free consultation and see how we can help you. Whether you simply want advice on whether Google Adwords can work for you, a full audit of your existing campaigns or dedicated account management services, contact us now.