1) The Definition Post

The definition post is a long-standing method for presenting yourself as an expert. In this type of post, you define terms, a concept, a practice, often with examples and links. For example, if I were running a landscaping company and I had a blog; I could write a post that defines common landscaping approaches. If I was a search engine optimiser, I could write a post defining some of the more obscure search marketing terms. Sometimes these kinds of posts are almost like miniature glossaries. As such, they often get good search traffic and back-links (links back to the post from other sites).


2) The Resource Post

Experts have links to great resources that beginners do not. One way an expert becomes viewed as even more of an expert is by sharing these resources with others and helping others become experts in their own right. The most powerful kind of this type of post is for resources created by the expert, rather than by someone else. For example, an expert home brewer (who also has some programming knowledge) might have created some home brewing software anyone can download or purchase.


3) The Tutorial Post-Providing

These are step-by-step instructions shows you are an authority on what you’re teaching. This is particularly true if your tutorial covers something which not many people know how to do. Not all tutorial posts have to be detailed step-by-step instructions. Often, you can provide more general tuition just as well, though this might depend on your audience.


4) The Story Post

This consists of a story that showcases how you work and how people benefit from working with you is an important tool for experts. Most followers of this type of blog will attach themselves to the story and then follow the blog forward.


5) The Opinion Post

Opinion posts are the type of posts amateurs tend to write when they don’t have much knowledge or experience. But when an expert writes an opinion post, that opinion is most often based on their knowledge and experience. An expert will refer to his or her experience and understanding in her post as a way to give credit to her opinion. There are many examples of this within the blogging world.