Advice from a PPC Partner in Manchester: Three Daily PPC Tasks

Pay-per-click (PPC) advertising continues to be one of the most effective ways to capture the attention of your target audience and successfully channel them through to your website. Users are more likely to click on adverts occupying the top spots on search engine results pages (SERPs), but as securing clicks shouldn’t be your ultimate goal, […]

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PPC Partner in Manchester – Dynamic Search Success Advice

Dynamic Search Ads (DSAs) utilise Google’s own organic web crawling technology to target relevant and appropriate search queries based on the content of your website. DSAs are often beneficial for retailer ad campaigns because: They contribute to a smooth campaign workflow that allows advertisers to target their adverts to many different queries. They help to […]

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Ask a Google AdWords Agency in Manchester: The New AdWords Interface.

Google has officially started to roll out its new AdWords user interface, and it is expected that it will be available to every user by the end of the first half of 2018. Many AdWords users, both individuals and professionals, have been voicing their concerns over the potential impact this drastic update might have on […]

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Search Advice from a Google Premier Partner in Manchester

There are a multitude of benefits to be gained from considering paid and natural search performance underneath one universal umbrella. Search engine results pages (SERPs) appear to the average searcher as a list of opportunities. Searchers will evaluate the value of visiting both paid and natural listings and, as such, striving for a comprehensive search […]

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Ask a Google Premier Partner in Manchester: Link Quality

Implementing solid link-building strategies is an essential component of every successful approach to search engine optimisation (SEO). As Google only wants to direct its users towards high-quality websites containing relevant and valuable information pertaining to the searchers’ original query, securing high-quality inbound links to your website from respected and authoritative websites within your niche is […]

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AdWords Refresh with a PPC Agency Manchester

A cluttered AdWords account isn’t a productive work environment. Refreshing your account doesn’t have to be complicated, and we have put together four steps that will introduce some clarity back into your AdWords workflow. Reviewing Low Search Volume Keywords Although Google will automatically mark low search volume (LSV) keywords until volumes begin to increase, they […]

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Google partner DSM in Manchester discusses Media City 2017

Historically the North West has been a hub of media production but this has been recently catalysed with the birth of Media City UK. From Granada TV at the Quay Street Studios; Coronation Street, University Challenge and a whole host of TV and film has entered our screens. But now, for the first time, over […]

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Brexit and what it means for ecommerce in the UK.

Prior to the start of this month, where the dotted line was signed to trigger the UK’s departure from the EU, the UK effectively sat in a Digital Single Market with the rest of Europe. Now that this bubble has burst, businesses in the UK are left with a new reality to forge through unfamiliar […]

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Five Don’ts for SME’s when running a Social Media Campaign.

If you are an SME, you will no doubt have been told the importance of social media by your various digital marketing advisors. However, the prospect of running your own campaign can be daunting for many. Here are five things not to do when running your own social media campaign. 1.   Don’t Be Scared by […]

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The Messages Behind Great Calls To Actions

In both the worlds of web design and search marketing the importance of Calls to Action (CTA) are clear. Having great CTAs enables visitors to your site, improves usability and often conversions. So, what are the key messages behind successful Calls to Action? Loss Aversion In a similar style to a sales pitch, creating the […]

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Where Does Social Media Meet Customer Service?

As a search marketing company, the team here at Digital State Marketing are more accustomed to thinking of social media in terms of marketing. Social platforms are a great source of information about what web users are interested in, which can be funnelled into creating great content. These platforms are also the perfect place to […]

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How Do 404 Errors Affect the SEO of Your Website?

If you have had a technical audit done on your website, your attention will have probably been drawn to the number of 404 errors it’s accumulated. So what are the effects of these errors on your SEO efforts? What Are 404 Errors? Code 404 relates to a “not found” error. Meaning that the server is […]

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How Does a Search Marketing Company Monitor Success?

As we have entered our seventh year as a search marketing company, we have noticed how much the market has changed in that time. The evolution of the metrics used to define the levels of success in a campaign, is a great example of change. It’s hard to imagine that any other metric than the […]

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What Are Accelerated Mobile Pages?

What are Accelerated Mobile Pages? Well to put it in an entirely simplistic and non-technical manner, they are pages that are made using a set of rules that make the page lighter and faster to load for mobile platforms. For a far more thorough description, you could visit the AMP Project’s own website which features […]

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3 Common Social Media Mistakes for SEO

I think it’s fair to say that most SEO companies agree, social media play a role in the wider SEM portfolio. To what degree is perhaps less of a unanimous verdict. When reading Search Engine Land recently, I came across the linked article. It raised several great points, that I think translate into SEO provision […]

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Online Reputation Management And The Importance of Being Active

Many Business Owners often fail to understand how poor online reputation management (ORM) can damage their company’s sales and image. Your online reputation can help generate trust and business while at the same time steer potential customers or clients away. With something so simple being able to have a huge impact on a business’s potential […]

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Calculating the Return on Investment of Search Marketing

When choosing your Digital Marketing partner one of the first questions asked will be “what will I get for my money?” If you were a Digital Marketing expert then there would be no need to go through the selection process of finding the Digital Marketing partner for you. In the selection process there will be […]

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How Panda Now Fits Into the Search Marketing World

Google’s Panda updates may have been with the search marketing community since February 2011 but it would now appear to have transcended its former role and become a full blown part of the core Google Algorithm. The authenticity of this statement ha s been verified by Google’s own PR Team via a piece on the […]

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Start The Year With a SEO Technical Audit

As the New Year begins and many people develop a new sense of resolve, setting themselves resolutions to improve their lives, the cynics are inevitably scoffing at their endeavors. This is perhaps due to the notorious failures of many of the stereotypical resolutions, such as the gym memberships that go unused come February or the […]

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Mobile Optimisation And Search Optimisation

Mobile and tablet devices have become increasingly popular over the past few years. With Wi-Fi becoming more and more readily available, people are becoming heavily reliant on mobile devices. For this reason, it is important for a search engine optimisation company to ensure clients’ websites are optimised for mobile users. Google’s algorithm was updated on […]

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