• Online Image
    Enhancing your Company’s Online Image

    When all is said and done, the most important opinions about a website (and, by extension, its brand) are made within the first seconds of a user’s visit.

    As such, your web design plays a huge part in encouraging visitors to relate to a site and to engage with it by travelling deeper into it. We provide consultancy to ensure websites are built with both SEO (and wider search marketing) and end user optimisation in mind. A site needs to work for the search engines but it also needs to work for the human end user or the conversion rates and overall engagement will be low.

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Integrating a Content Management System (CMS) should be very high on the agenda when planning a new website as it provides a flexibility that most businesses find essential. As an ethical service provide, we would always recommend that a site has a reliable, robust CMS incorporated that will empower the site owner and allow for sensible adaptation of the site over time.

Here at The Digital State Group we not only believe that a CMS will save the client time and money in the long run, but will also bring the client much closer to the website and therefore engage more with it and be passionate about the success of the site. Many web designers charge high fees for their clients to make simple changes to their website, here at DS our websites all have CMS so our clients can edit their website themselves, when necessary, without any additional charges.

At Digital State (Marketing Services) we are comfortable with a variety of platforms that we know are affordable, highly customisable and user friendly. These include but are not limited to

  • Joomla
  • Drupal
  • WordPress
  • Magento

Over and above standard optimisation features (such as content and tagging management), a CMS can offer its users::

  • Access Control
  • Scalable expansion
  • Web standards upgrades
  • Workflow management
  • Document management
  • Content virtualisation & syndication
  • Stock control
  • CRM and Customer Service
  • Accounting Support

Contact Digital State Group today for a no obligation quotation.