Google have made a change to their keyword planner, and now you can view conversion estimates with the Keyword Planner tool in AdWords. This means that you can now use your conversion data to view how bid changes could affect the performance of mobile and desktop across multiple conversion metrics.
According to Search Engine Land, Google will use the historical conversion data of the account to see how bid changes could affect various metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile and desktop. Alternatively, users can enter their own conversion rates and conversion values to see how bid changes may impact those metrics.
Users can view the conversion estimates broken down into these categories: ad group, keyword, device and location. To view this, users simply select those tabs above the chart.
Using the Keyword Planner, you can also search keywords and ad groups to see how they perform. This helps you choose what keywords to add to a new campaign, or what keyword to add to an existing campaign. You can also view historical statistics and traffic forecasts to help you choose which keywords are best. Using historical statistics, you can see how keywords perform so you can make educated choices about which keywords to use for a new or existing campaign. Using traffic forecasts, you can find out predictions and estimates of performance so you can make a choice of what keywords to use depending on your bid or budget – or you can set your bid/budget accordingly.
For more help with your AdWords campaign, or other areas of Search Engine Optimization, visit the Search Marketing Group website or talk to a member of the friendly team who will be happy to help.