Google Third-Party Policy Changes to be made This November

October 22, 2014 - ContentTransfer

Google third-party policies affect anyone who manages Google advertising for customers, and the policies are about to change. Read on to find out more.

If you’re an individual or business that manages Google advertising for customers, or a customer of such individuals or businesses then you should already be aware of the existing policies. If not, then now would be a good time to find out what they are – and how they’re changing.
Google have said that they are releasing a new third-party policy this November. This change is intended to clarify what Google expects from third parties and give more information on why individual aspects of the policy are as they are. It is intended to clarify the consequences of violating the policy and contains two new requirements to increase transparency and accountability of third parties.

The two new requirements are as follows:

Management fees
The first requirement is that third parties disclose any management fee charges beyond the cost of AdWords or AdWords Express. In their Advertising Policies, Google have said to at least “inform new customers in writing before each first sale and disclose the existence of this fee on customer invoices.”

AdWords or AdWords Express customer IDs
The second requirement is that third parties inform the customer of their customer IDs for their AdWords or AdWords Express accounts when asked. This allows advertisers to contact Google directly with any issues with the third party, and allows Google to investigate such issues.
All in all, the changes are relatively straight forward. If you have any questions then contact the team at Search Marketing Group.