In February, Google and Twitter made a deal allowing Google access to Twitter’s Tweets stream to show in their search results. Then, in April, Google began experimenting with showing Tweets to mobile users. Twitter’s CEO Dick Costolo also announced in April that we should expect to see changes in May. Well, we are seeing those changes.
This week, the deal between Twitter and Google finally came into force, with Google showing tweets on mobile device searches. Tweets should also begin to show on desktop searches soon.
On Tuesday the 19th May, Twitter announced “Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months”.
Similarly, Google announced “Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results… To start, we’re launching this on Google.com in English in the Google app (on Android and iOS) and on mobile browsers, rolling out gradually. We’re working on bringing it to more languages and to desktop, so stay tuned.”
So, by the sounds of things, we should see the feature in the UK too soon. If you’re eager to see the feature in action, however, then Search Engine Land have some screen shots of searches for #izombie.
At the moment, it is not clear why some Tweets show and others don’t, although it seems to be related to what is trending or in the news. It is also not clear why some Tweets appear at the top of the page and others closer to the bottom.
If you would like help with search engine optimisation, such as setting up your own social media accounts or making your website mobile friendly, then talk to someone at Search Marketing Group today.