Google has announced two new features in the Google Search Console (Google Webmaster Tools) for webmasters who use App Indexing – Search Analytics and Fetch as Google support.
According to Google, these new features allow you to track where your indexed app content shows up in search results, for which queries it shows up, which app pages are most popular and which have errors. This allows you to see how Google understands and treats your app content in the search results.
The new Search Analytics report gives you access to information on top queries, top app pages and traffic, so you can compare what app content you value the most with what shows up in the search results and gets the most clicks.
The Fetch as Google tool for apps allows you to check whether an app URI works, and allows you to see how Google renders it. It can also be used to check for content mismatch errors.
On the blog post Google also said, “Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.”
In order to benefit from these new features, add your app to the Search Console through your Google Play account (to verify the app is yours). Alternatively, get the app owner to verify the app in Search Console and add you. Then, associate your site with your app in order for App Indexing to work and away you go!
If you would like any help or advice using Google’s Search Console, or any other aspect of search engine optimisation, talk to someone at Search Marketing Group today.