Google has changed the way mobile results appear to users, and now displays a carousel on the SERP. This change was announced by Ardan Arac, Google’s search product manager, on the 19th February 2015.
The new search feature aims to make it easier to “explore the latest videos, news and more from your favorite sites” by scrolling through carousels dedicated to individual sites. According to Ardan Arac, when you perform a search on mobile “you’ll see the freshest, most relevant content from within a single website grouped together in one easy-to-scan place.” This makes it easier to access only what you are interested in, and filter out content from websites you might not want to look at. On the SERP, you simply scroll down to see a carousel and then scroll through the results, clicking on whatever takes your interest.
It should be noted that users might not see the carousel in their searches yet, as Google is still rolling out the feature and will “be making this available for more sites soon”, according to Arac. It also seems that the feature is only available on Google.com for English searches at present, as expected with this sort of thing.
If you’re on Google.com, then a good example – as provided by Arac – is a search of the Oscars. He said to “Search for the Oscars in the Google app and you’ll find everything you need, from acceptance speeches to behind-the-scenes moments”. To look at some animations of the feature in use, visit the Google Search blog post under the heading “Explore the latest videos, news and more from your favourite sites more easily”.
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