Google have released their annual bad ads report, disabling over 524 million bad ads and banning over 214,000 advertisers.
Whilst Google online advertising can be helpful for users and is arguably essential for businesses, some advertisers inevitably attempt to misuse ads and deceive users. In order to help prevent this, Google has a number of policies that advertisers should follow. For example, you cannot advertise counterfeit goods or mislead users, there are strict rules on adult content and there are a number of technical requirements for the ads.
Out of the 214,000 banned advertisers, 7,000 were banned for advertising counterfeit goods – half as many as in 2013 and less than a tenth of the amount in 2012, when 82,000 advertisers were banned for this violation of policy. 5,000 advertisers were also banned for attempting phishing – attempting to acquire information such as usernames, passwords or card details through electronic communication such as email. Google also reported that they removed 250,000 sites from the network who were hiding malware (spyware, adware or other malicious software), in order to “protect the safety and security of our users”.
There were also more than 4.3 million ads disapproved for violating policies surrounding copyright infringement, over 9.6 million ads disapproved for healthcare-related violations and over 43 million ads disapproved for using trick to click methods. Trick to click methods are designed – quite literally – to trick users into clicking an ad. They may, for example, resemble a reputable company, pretend to be a site warning, or not be clearly distinguishable as an ad.
If you would like more information on creating ads or managing your Adwords account, talk to someone at Search Marketing Group.