Google recently announced that their mobile friendly label is now available internationally, in all languages. The label was first launched three weeks ago, but was previously only available in a select number of languages. On the 10th of December this changed, when Google announced that they were rolling out the feature in all languages.
What does this mean for the user?
In a nutshell, this means that whenever you perform a search in your preferred language – no matter what language that is – you should be able to quickly see which sites are mobile friendly.
Many of us will have searched using a mobile/smartphone at some point, and most of those will have experienced the frustration of clicking on a site that appears to be relevant to your query, only to find that the site is not mobile-friendly. Having to zoom in to view text, scroll horizontally to read text or accidentally clicking the wrong link because they are too close together is frustrating, and many of us will simply exit the site immediately.
The mobile-friendly label appears under the URL of the site on the SERP, just before the snippet and reads simply “Mobile-friendly”. This label lets the user know that the site is optimized for mobiles, and thus won’t cause problems such as those listed above. I have already found the feature particularly useful, and simply do not click on sites without the label.
What does this mean for webmasters?
If you are a webmaster then the first thing you should be doing is ensuring your site includes the mobile friendly label. Many users, such as myself, will most likely not view a page without the label – since we now know that it will most likely be frustrating to use. Not only that, but Google have said that they are experimenting with mobile ranking factors – so it could be useful directly for your SEO too.
To do this, you should take a look at the Google mobile guidelines, use the Google mobile usability reports, or use the mobile friendly testing tool to ensure that your site is mobile-friendly. This includes ensuring that all the text on the page can be read by simply scrolling up and down the page, ensuring buttons are easy to click and not too close together, and avoiding pop-ups that are difficult to close on mobiles.
For more information, or for help and guidance with making your site mobile-friendly, talk to someone at Search Marketing Group today.