The managing director and VP of sales and operations for Google UK-Ireland has said that more than half of all UK searches are now carried out on mobile. The announcement was made by Eileen Naughton at the London Tech Week event, and first shared with the world by Dan Cobley on his Google+ profile.
Previously to this, we knew that there were more searches performed on mobile than desktop in ten countries, including the US and Japan, but we did not know what other countries this involved. This announcement was made on the AdWords blog in May 2015, when Jerry Dischler (Vice President, Product Management, AdWords) wrote “Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Nothing was said of the UK.
Now, however, we know that the UK is among those whose mobile Google searches surpass their desktop ones.
This should come as no surprise, as it has been well known for a while that the use of mobiles versus desktops has been steadily increasing. Not only that, but changes made by search engines such as Google and Bing in order to take mobile usage into account when deciding rankings shows just how seriously search engines are taking the changes in usage.
Research shows that 7 in 10 people in the UK now own a smartphone, with those aged 16 to 24 most likely to use their phone for search. This is despite coming behind those aged 25 to 30 in terms of percentage who own a smartphone, with 89% of those aged 25 to 30 owning one versus 85% of those 16 to 24.
Mobile search is becoming increasingly popular, and with this it is becoming more important than ever to make the experience of mobile searchers on your site the best possible. For more information, help or advice, visit Search Marketing Group today.